When was the last time you felt like you had all the time in the world to research prospects? Never? That’s because, in sales, time is a rare commodity. But, what if you had a virtual assistant who could do the tedious work for you—faster, smarter, and more efficiently?
Welcome to the world of AI prompts. AI is reshaping how salespeople approach prospecting, allowing you to automate everything from uncovering company missions to analyzing key challenges. And with tools like TypeCharm, you can generate insights at lightning speed, using pre-built templates or creating prompts tailored to your specific needs.
So, let’s dive into the ways AI prompts can accelerate your sales research and how to harness these tools for maximum impact.
First Things First: Start with Company Insights
Every great outreach email starts with a clear understanding of who your prospect is. But digging through pages of information to find their company mission or their focus areas? That can take forever. AI to the rescue.
1. Discover a Company’s Mission in Seconds
Personalization is a powerful tool in sales. But to do it right, you need to understand what drives a company. Instead of sifting through their website or LinkedIn page, an AI prompt can summarize their mission based on a company description from social media or other public sources.
Prompt Example:
“What is the mission of the company based on this input? Input: {{Social Media Company Description}}. Keep the response under six words and make it conversational.”
Twist: Why does this matter? Because your prospect will know you did your homework—and that instantly sets you apart from generic cold emails.
Know Who You’re Talking To: Personas and Decision Makers
Once you know what a company stands for, it’s time to zero in on the people who make the buying decisions. But, you don’t have to guess who that might be—AI can tell you.
2. Identify Key Buyer Personas from Company Descriptions
One of the fastest ways to get a leg up on your outreach is by figuring out who the company’s product or service benefits most. AI can take a company’s description and distill it into the roles most likely to engage with their offering.
Prompt Example:
“Based on this company description, what are the likely job titles of their buyers? Input: {{Social Media Company Description}}. Provide up to three relevant job titles in a comma-separated list.”
With this, you can segment your outreach and craft messages that speak directly to decision-makers. It’s like having a lead-list filter that works for you in real-time.
Products and Services: What Problems Are They Solving?
It’s one thing to know what a company does, but what problem are they really solving? Understanding this helps you position your product or service as the right solution for their needs.
3. Pinpoint the Company’s Core Problem Based on Its Offering
Every company is solving a problem, whether it’s reducing costs, improving efficiency, or driving more sales. AI can quickly infer what the core problem is based on a company’s product or service description.
Prompt Example:
“What problem is this company solving based on their product description? Input: {{Product or Service Description}}. Keep the output short and specific.”
Knowing this allows you to tailor your messaging to show exactly how your product can help them meet their goals.
4. Summarize a Product Offering
You’ve found a company that looks like a good fit, but you’re not sure what their main product is. You could go read pages of content—or, you could let AI summarize it for you in a snap. This helps you understand what they’re selling and how your product fits into the picture.
Prompt Example:
“Summarize the company’s main product offering based on this input. Input: {{Product Description}}. Provide a two-sentence summary with key features.”
Suddenly, positioning your own offering becomes a whole lot easier.
Pricing and Financial Insights: Getting the Numbers Without the Pain
Price is often a sticking point in sales conversations. By getting pricing information upfront, you can come prepared with solutions to objections about cost.
5. Extract Pricing Information from Web Searches
We’ve all been there: You’re ready to pitch, but you have no idea how much your prospect charges for their product. Instead of awkwardly asking, why not have AI find it for you?
Prompt Example:
“How much is this company’s highest pricing per month based on the following Google search snippet? Input: Google Snippet. Specify whether it’s monthly or annual pricing.”
This can be a game-changer, especially if pricing is a major factor in your sales process.
From Job Listings to Business Problems: What Open Roles Tell You
If you want to know what challenges a company is facing, just look at their job listings. AI can scan job postings and infer what business problem they’re trying to solve by hiring for a specific role.
6. Reveal Problems Based on Job Postings
Job listings are a goldmine of information. If a company is hiring for specific roles, it’s because they need help solving a problem. AI can infer what that problem is based on the job description and help you position your solution accordingly.
Prompt Example:
“What business problem is this company trying to solve based on the open job listing? Input: {{Job Title or Description}}. Provide a brief, specific response that identifies the likely business challenge.”
With this insight, your outreach becomes hyper-targeted to the company’s immediate needs.
TypeCharm: Your AI-Powered Research Partner
Whether you’re using pre-built prompts or writing custom ones, TypeCharm can streamline your sales research in ways that no other tool can.
TypeCharm helps you:
- Extract company descriptions from websites and LinkedIn profiles
- Find recent posts and updates from prospects to stay current
- Scrape customer logos or product descriptions from landing pages
- Generate tailored prompts to suit your exact research needs, whether it’s discovering buyer personas or summarizing product offerings
With AI-powered automation, TypeCharm handles the heavy lifting so you can focus on what matters most—closing deals.
Custom Prompts to Keep You Ahead of the Curve
While templates are great, custom prompts give you the flexibility to dig deeper and gain more specific insights. Here are a few more ideas to help you refine your research:
7. Detect a Company’s Revenue Model
Is this company SaaS? Do they offer a subscription-based model? AI can analyze a company description and tell you whether they likely rely on recurring revenue.
Prompt Example:
“Does this company have a subscription-based revenue model? Input: {{Company Description}}. Provide a ‘yes’ or ‘no’ answer with a one-sentence explanation if the answer is ‘yes.’”
8. Categorize the Product’s Unique Selling Points (USP)
Knowing a company’s product is helpful, but what makes it stand out? AI can identify a product’s unique selling points based on a company description or marketing copy.
Prompt Example:
“What are the unique selling points of this company’s product based on the following description? Input: {{Product or Service Description}}. Provide a bullet-point list of 3-4 USPs.”
9. Analyze the Company’s Go-to-Market Strategy
Every company has a strategy for entering the market. AI can summarize a company’s go-to-market approach, giving you more insight into how they operate.
Prompt Example:
“What is this company’s go-to-market strategy based on their product and website information? Input: {{Company Description}}. Provide a one-sentence summary.”
Closing Thoughts: AI Supercharges Your Sales Process
The era of spending hours digging through prospect data is over. With AI prompts, you can automate the research process and focus on what matters—building relationships and closing deals.
Tools like TypeCharm are your secret weapon, combining powerful AI with flexible custom prompts to ensure that your outreach is always on point. Whether you need a summary of a company’s mission, insight into their buyer personas, or detailed information about their products and pricing, AI has you covered.
The future of sales is here—and it’s smarter, faster, and more effective than ever.